Paramount+
Your favorite movies and series come to life.
The Lodge is a unique experience that allows guests to interact with their favorite content while discovering new movies & shows. The experience was such a hit that it later returned to San Diego and Denver. It is also returning in the form of a block-sized, four-day-long activation at Super Bowl LVIII as part of Paramount's coverage of the Big Day.
Reaching nearly 500K people and directing 1.6K link clicks towards ticket sales, our first iteration of The Lodge (at Mammoth, promoted through Secret LA) was such a success that Paramount returned to us for two following pop-ups.
Although The Lodge in Mammoth was a five hour drive away from Los Angeles, Angelenos expressed interest in the event with 62K reach on the Instagram post.
500K reach on a single Facebook post
1.6K link clicks on a single Facebook post
62K reach on a single Instagram post
