The Empire Strips Back
Burlesque meets the galaxy far, far away.
The Empire Strips Back partnered with Fever/Secret Media Network for organic and paid marketing in addition to ticketing. In addition to LA, San Diego, and Chicago, I have helped The Empire Strips Back expand to 8 other North American cities.
My efforts with this partner resulted in 3.6 million cumulative social reach across the show’s LA run on Facebook, and +500K reach on Instagram. Though we had paid efforts, my content for this partner performed well without push, with posts achieving up to 94% reach organically.
Los Angeles
A “lateral content” article that went out, not directly requested in the contract with the partner. These additional pieces of content helped us sell out in the FOMO phase for the show’s LA run. Read the article here.
San Diego
An example of a winning headline, caption, and photo A/B test that was effective on Facebook, achieving 1.2 million reach in the ticket sales phase of the San Diego campaign.
Chicago
An example of one of my Instagram posts for The Empire Strips Back’s run in Chicago, with 141K impressions and over a thousand link clicks.
3.6m cumulative social reach for LA campaign
94% organic reach
1.2m reach from just one SF campaign post
